Storyteller at heart, PR strategist by trade, and always planning the next adventure with a travel wishlist that keeps growing.
With a background spanning influencer marketing, media relations, and experiential campaigns across hospitality, travel, and lifestyle brands, there's nothing better than finding the story that makes a brand impossible to ignore.
When I'm not pitching, you'll find me researching flights I may or may not book, diving into the latest in beauty and fashion, or perfecting my home latte technique.
The Tampa EDITION
Local PR, Brand Partnerships
As the local PR lead for The Tampa EDITION, the work spanned the full property portfolio — from the hotel and Michelin-starred Lilac to Market, Azure, Punch Room, Arts Club, and Spa at EDITION. Day-to-day responsibilities included media pitching, strategy, and building community brand relationships, including a festive tree partnership with The Dalí Museum for the 2024 holiday season. Key F&B leaders were regularly featured in cooking and cocktail demonstrations on local morning shows, keeping the property top of mind with Tampa Bay audiences. On the national stage, a close partnership with Visit Tampa Bay attracted editors from around the world, including The Knot, for a fully curated, preference-driven hotel experience. This involved coordinating every detail of their stay to showcase the property's full offerings.
Oystercatchers
Local PR, Brand Partnerships
As the PR lead for Oystercatchers, the focus spans proactive media pitching around F&B trends, seasonal menu launches, activations, and the return of their iconic Sunday Brunch Buffet. A heavy emphasis on community presence has led to involvement in signature Tampa Bay events, including Tampa Bay Wine & Food Fest and Tampa Oyster Fest. Beyond the restaurant itself, a close partnership with the Chef de Cuisine drives an ongoing effort to tell her story and position her as a local tastemaker and thought leader in the Tampa Bay food scene.
Cooper’s Hawk
Grand Opening Launch
From early strategy planning to a grand opening that generated 3.6 million impressions and $48,000 in advertising value equivalency, the Tampa Bay opening of Cooper's Hawk Winery & Restaurants was a full campaign built across three intentional phases. An intimate media and influencer preview to build early momentum, a VIP experience for prominent local restaurant executives and key opinion leaders, and a grand opening celebration that brought in a broader mix of media, industry guests, and the general public for the official launch.
Mill Pond Estate
When Mill Pond Estate wanted to reach beyond weddings and introduce their venue to new audiences, the answer turned into a branded wellness experience designed to introduce the space to relevant local creators, conceptualized and executed from the ground up. Along with my team, I managed the campaign end-to-end from identifying and vetting wellness and lifestyle influencers to designing branded collateral, cultivating a partnership with a local pilates instructor, and overseeing full event logistics. The activation generated over 188,000 organic impressions, and the overwhelmingly positive response from attendees led the venue to open the experience to the general public, where it has since become a recurring revenue driver.
